Takealot and the RIPTROLLEY stunt.
So there we have it after a whole day of guessing and pointing fingers. We finally know who is driving the #RIPTROLLEY marketing campaign. Takealot themselfs posted the video on YouTube. This was such an awesome campaign, but my 2 cents worth it would have been better if they dragged it out for another day or two. In order to create more focus and to see how far people would go to find out who is doing the marketing.